When you wake up and see the below trend on Google's Top 100 search queries for the day - you know NYers are freaking out about something...
Turns out, said something was a pre-meditated moment of carelessness by the US Department of Defense, which had approved the flight of a 747 and two F16 military fighter jets over Lower Manhattan (YEAH - LOWER MANHATTAN) as part of an authorized military photo shoot. Say wha?
According to NY1 - the city knew about the operation, but was ordered NOT to disclose the information to the public. Nice.
Tomorrow is National DNA Day. Gotta admit, I don't ordinarily celebrate this day (didn't even know it existed until it came up on our predictive search calendar (pdf)).
Which reminds me, check out 23andMe.com, Time Magazine's 2008 Invention of the Year. For about $400, you can explore your own genome - see how your genes affect your health, what genes you have in common with other members of the 23andMe community and get information on your personal ancestory.
Really cool stuff!
As predicted (pdf), "Take Your Child to Work Day", is trending heavily on Google -- as of this writing, it holds the 28th and 54th heaviest search queries in Google's Top 100 queries for today.
What's funny about this day, at least to me (and probably to the millions of others who work from home) is just that -- in working from home, our children are perhaps way too familiar with our work.
In fact, everyday on his way out, my son insists on first stopping by "dadda's office" and sitting on my chair while faux-typing on my keyboard. For him, there's nothing funnier than declaring loudly and proudly that "aaaaiiimm working".
Makes me think that what I really need is just the opposite, a Take Your Child Away from Work Day. ... unless anyone has any better suggestions?!?!?
Last night, Dancing With the Stars kicked off another mini dance competition, the winner of which will be assured a spot in the line-up of professional dancers in the 2010 season.
The first round featured dancers Mayo Alanen, Brent Borbon, Afton Delgrosso, Anna Demidova, Genya Mazo, and Snow Urbin. And voting for the first round of eliminations (to be announced next week) commenced thereafter. The female dancer and the male dancer with the fewest votes will be eliminated.
Question is, can Google Trends predict which male and female dancers will be eliminated first? If you subscribe to the theory that online search interest is a good indicator of voting behavior, then next week expect professional dancers Brent Borbon and Anna Demidova to be eliminated.
Here's why: during the hours after the show aired, each of Mayo, Afton, Genya and Snow made it into Google's Top 100 search queries; with Snow and Afton surviving in the Top 100 for the entirety of yesterday. (more details after the jump)
I know it's only April, but...
On June 6th, 2009, expect Google and Twitter trends to light up with the phrase "National Donut Day"; a day Americans across the country (or more specifically: Texans, New Yorkers and Californians) will be praying to our crispily creamed overlords for their deliciously dunked contributions to society. And I, rest assured, will be foremost among them.
For the historically minded, National Donut (or Doughnut) Day started in 1938 as a fundraiser for the Chicago Salvation Army to help the needy during the Great Depression.
Fore more June predictions, click here.
If you're planning to market to the world in June (or any other month, for that matter), you'll be needing one of these - a predictive calendar of recurring events that have strong search histories.
Meaning, you can now know in advance what consumers will be searching for online in June -- and can program your marketing activities accordingly. It's a very easy way to stay ahead of popular market trends.
You can read more about the origins of the Search Matters calendar here. As it is still very much a work in progress -- please don't hesitate to feedback to us your thoughts and/or any suggestions for improvements you may have.
If you saw my earlier post about Wolfram Alpha, then you know that semantic search has been on my mind recently. To define it very broadly, a semantic search engine is one that understands human language as it is actually used. Current generation search engines operate by looking for keywords - we've all essentially trained ourselves to ask questions in a way that search engines understand. The challenge with this is that sometimes we're looking for something a bit too fuzzy for keyword-based search.
A good example of this is image searching. Suppose you were looking for a screencap from the scene in The Godfather where Don Corleone collapses in his tomato garden. Google Image Search is tremendously powerful, but it's keyword-based, so searching for this on GIS would entail a search string like "godfather collapse" and then trawling through the results until you find what you're looking for. An ideal semantic search engine could just be asked "Where can I find a screencap from the scene in The Godfather where Don Corleone collapses in his tomato garden?", and it would know precisely what you want. There's a lot of words in that query that are useless to a keyword search engine but that are essential for a human (or a semantic engine) to understand what you're after.
As a relatively new parent, I still find myself shocked by the ferocious battles that rage around the various sleeping methodologies. Needless to say, everyone has an opinion about Drs. Ferber and Sears (and their respective techniques) -- and come to think about it, I certainly have mine.
Regardless of where you fall on the issue, thought you might find the below, more factual graph interesting. Using Google Insights, I ran a query comparing worldwide search volumes over the past five years for the terms 'attachment parenting' (blue) and 'cry it out' (red).
A few observations:
1) Relative search interest for 'attachment parenting' has declined by just over 100% during the past 5 years; and simultaneously increased by almost 100% for 'cry it out'.
The folks at Amazon will probably never forget Easter Weekend 2009. For reasons still not entirely known, thousands of books lost their sales rank over the weekend -- costing those book authors critical visibility and sales. Problem was, a seemingly disproportionate number of those books were gay and lesbian titles (Wired story here).
Both Google and Twitter trends lit up last night with the meme now being dubbed AmazonFail. And by this morning, the story was all over the mainstream media.
In an attempt to further elucidate Amazon's mode of operation, I decided to run a simple search query at Amazon, Barnes & Noble, Borders and The Strand for the term 'homosexuality'. Hard not to notice that there's a significant difference in organic search results at each of these book stores, especially Amazon's (results after the jump). That said, I leave the final analysis to you...
As it turns out, the concept of search is particularly interesting to those of us in the public relations space. Consider the search query, which might ultimately prove to be the most hyper form of public relations; it represents a moment in time when a person - a customer, prospective customer, blogger or journalist - is telegraphing to the world what it is they want or need. And so, for us, the question that looms is how best to position our clients in ways that directly address or answer those queries (aka helping clients relate to their publics).
In an effort to begin fulfilling the one and only guarantee we've made to you thus far, you'll find on your left a compilation of the 2009 Search Matters calendars. Each Search Matters link takes you to a predictive calendar of recurring events that have strong search histories. Meaning, you and your clients can now know in advance what consumers will be searching for online in the upcoming months. It's a very easy way to help your clients stay ahead of important market trends.