The folks at Amazon will probably never forget Easter Weekend 2009.  For reasons still not entirely known, thousands of books lost their sales rank over the weekend -- costing those book authors critical visibility and sales.  Problem was, a seemingly disproportionate number of those books were gay and lesbian titles (Wired story here).

Both Google and Twitter trends lit up last night with the meme now being dubbed AmazonFail. And by this morning, the story was all over the mainstream media.

In an attempt to further elucidate Amazon's mode of operation, I decided to run a simple search query at Amazon, Barnes & Noble, Borders and The Strand for the term 'homosexuality'.  Hard not to notice that there's a significant difference in organic search results at each of these book stores, especially Amazon's (results after the jump).  That said, I leave the final analysis to you...