As it turns out ... a few things.  First, each of these delicacies has a full calendar day of observance devoted to them in July; and secondly, we know today - in advance - that each of these days will generate heavy consumer search activity online.

Towards that end, check out the July version of the Search Matters calendar - a predictive calendar of recurring events that have strong search histories.  You can now know in advance the topics consumers will be searching for online in the coming months -- and can program your marketing activities accordingly.  It's a very easy way to stay ahead of popular market trends.

You can read more about the origins of the Search Matters calendar here.  As it is still very much a work in progress -- please don't hesitate to feedback to us your thoughts and/or any suggestions for improvements you may have.