If you're planning to market to the world in August (or any other month, for that matter), you'll be needing one of these - a predictive calendar of recurring events that have strong search histories.

Meaning, you can now know in advance what consumers will be searching for online in August -- and can program your marketing activities accordingly.  It's a very easy way to stay ahead of popular market trends.

If you're planning to market to the world in June (or any other month, for that matter), you'll be needing one of these - a predictive calendar of recurring events that have strong search histories.

Meaning, you can now know in advance what consumers will be searching for online in June -- and can program your marketing activities accordingly.  It's a very easy way to stay ahead of popular market trends.

You can read more about the origins of the Search Matters calendar here.  As it is still very much a work in progress -- please don't hesitate to feedback to us your thoughts and/or any suggestions for improvements you may have.

As it turns out, the concept of search is particularly interesting to those of us in the public relations space.  Consider the search query, which might ultimately prove to be the most hyper form of public relations; it represents a moment in time when a person - a customer, prospective customer, blogger or journalist - is telegraphing to the world what it is they want or need. And so, for us, the question that looms is how best to position our clients in ways that directly address or answer those queries (aka helping clients relate to their publics).

In an effort to begin fulfilling the one and only guarantee we've made to you thus far, you'll find on your left a compilation of the 2009 Search Matters calendars. Each Search Matters link takes you to a predictive calendar of recurring events that have strong search histories. Meaning, you and your clients can now know in advance what consumers will be searching for online in the upcoming months.  It's a very easy way to help your clients stay ahead of important market trends.