If you're planning to market to the world in August (or any other month, for that matter), you'll be needing one of these - a predictive calendar of recurring events that have strong search histories.

Meaning, you can now know in advance what consumers will be searching for online in August -- and can program your marketing activities accordingly.  It's a very easy way to stay ahead of popular market trends.

You can read more about the origins of the Search Matters calendar here.  As it is still very much a work in progress -- please don't hesitate to feedback to us your thoughts and/or any suggestions for improvements you may have.